Not All Farmers Wear Overalls: The Modern Farmer

If you search “farmer” on Google, you’ll get dozens of images of raggedy men in overalls, straw hats, muddy boots and a pitchfork in hand. While this is typically the image that comes to mind when we imagine a stereotypical farmer, it’s a common misconception that this is what today’s farmers look like.

Most of these agricultural business owners wear many different hats that extend beyond farms and into offices. In fact, analyzing data and calibrating new equipment to make safer and better agricultural decisions is now just part of the job.

Farming today requires studying advanced technology and having a solid agricultural business education. With this in mind, it’s important to readjust the image we have of a stereotypical farmer and see them for the solid business men and women they are.

Qualities of a Modern Farmer

Now, “modern farmers” are equipped with skills to grow their businesses and grow the trust of their consumers. Some of their best skills include agriculture knowledge, the ability to problem solve and crisis manage, marketing, research and data, and more, allowing them to constantly overcome setbacks and innovatively solve problems to ensure things run as smoothly as possible.


In order to get maximum exposure for their produce, new ways of marketing, such as social media marketing, content marketing and email marketing are essential. Modern farmers also have a great deal of dedication and perseverance, helping them succeed in their agricultural practices even when issues arise. With these skills, they are able to provide the best produce to you and your community.

Trading Overalls for a New Suit

“Farmer” is a term that is no longer inclusive of the many talents necessary to manage a farm. Agricultural business owners must organize and manage employees, communicate with regulators, research ever-changing technologies and apply them to their farms, test soils, and market their businesses. They are constantly embracing different roles and handling the skillsets of many different industries. With machinery, technologies and techniques becoming more and more advanced, agri-business owners are dedicating more time to office work, using technology to manage their complex businesses.

Pursuing a career as an agricultural business owner is now becoming more attractive to young adults. In fact, several colleges across the country are adopting precision-agriculture programs and further educating future farmers. At these universities, future agri-business owners are learning about agriculture through a training program, something that previously didn’t exist. Much like businessmen would attend business conferences, agri-business owners gather at educational conferences, like the World Ag Expo. Here, they are updated on government programs, new machinery and the latest agricultural innovations to help grow their farms.

Changing Your Produce

Sometimes the public assumes that farmers will use anything to get more and bigger crops, or even just to jump-start growth. With modern agri-business owners, this is untrue. In fact, their goals center around growing eco-friendly, safe food for the community. They are avidly working to ensure your produce is grown efficiently and have the least environmental impact possible.


With new agricultural trends centering around precision agriculture, these agri-business owners use lots of technological tools to make their agricultural business more efficient. Precision techniques such as GPS-guided tractors, mobile devices, Precision Mobile Drip Irrigation systems, wireless sensors, variable-rate application seeding, etc. are being implemented to implement smart farming and hone in on efficiency, while providing the best agriculture to consumers. Using these techniques, they are able to produce more crops, more efficiently than before.

These agricultural business owners are far from the stereotypical “rake-in-hand” farmers we once knew. Their skills go far beyond the farm. With strong business skills and techniques, and more education/technology available than ever before, your farmers are focused on providing you eco-friendly food in the best, most efficient ways possible.